CMG — WORKSHOPS
Practical marketing training
Training for organizations focused on growth and impact
Citizen Marketing Group offers hands-on workshops designed to help founders, nonprofit leaders, and mission-driven teams communicate complex ideas with clarity and confidence. Our workshops combine proven marketing frameworks with practical application — giving participants tools they can immediately apply to messaging, stakeholder engagement, positioning, and growth.
3-Hour Sessions
Virtual or In Person
Cohort & Team Format
Featured workshops
Two paths, one shared method
Workshop 01
Startup Messaging Bootcamp
Clear messaging for founders, innovators, and startup teams
A hands-on workshop designed to help startups communicate complex ideas clearly to investors, customers, collaborators, and community stakeholders.
Participants learn frameworks for
- Stakeholder mapping
- Positioning
- Audience segmentation
- Messaging clarity
Ideal for
- VC portfolio companies
- Startup accelerators
- Founder cohorts and fellowships
- Venture studios and incubators
- University commercialization programs
Workshop 02
Nonprofit Messaging Bootcamp
Messaging that connects with donors, partners, and communities
A hands-on training designed for nonprofits and social impact organizations that need to communicate clearly across multiple audiences.
Participants learn frameworks for
- 5 P's marketing mix
- 3 C's stakeholder mapping
- Segmentation, targeting and positioning
Ideal for
- Foundation grantee networks
- Nonprofit cohorts
- Social sector accelerators
- Capacity-building programs
- Community development initiatives
What makes these workshops different
Built on clarity, not just tactics
Most marketing workshops focus on tactics. Citizen Marketing Group workshops focus on clarity, stakeholder alignment, positioning, and strategic communication. Participants don't just learn theory — they actively apply frameworks to their own organization, messaging, and audience challenges.
Framework
5 P's marketing mix
Clarify your organization, programs, and value proposition using a proven marketing foundation.
Framework
3 C's stakeholder mapping
Map the ecosystem of audiences, collaborators, and stakeholders connected to your work.
Framework
Segmentation, targeting & positioning
Develop messaging that resonates with different audiences and stakeholder groups.
Workshop format
3-hour interactive working sessions
Format
Hands-on exercises
Working sessions built for teams and cohorts, not passive lectures.
Delivery
Virtual or in person
Available wherever your team or cohort is located.
Takeaways
Tools you leave with
Clearer messaging, stakeholder communication tools, positioning frameworks, and immediately applicable marketing insights.
“
Well-paced. Tangible takeaways. Excellent instructor.
— Workshop participant
“
Seeing the frameworks' purpose laid out so clearly and working on them in class was invaluable.
— Workshop participant
“
We are already using the positioning statement for one of our testing phases.
— Startup founder
About the facilitator
Maddy Kulkarni
Workshops are led by Maddy Kulkarni, founder of Citizen Marketing Group and former Fortune 50 marketing executive. Maddy has led brand and growth strategy across Fortune 500 companies, startups, nonprofits, and academic initiatives. She is also a TEDx speaker, professor, and author of Social Impact Marketing: The Essential Guide for Changemakers.
Watch the workshop
See the Nonprofit Messaging Bootcamp in action
A short overview of how the Nonprofit Messaging Bootcamp helps organizations communicate their impact more clearly — and immediately apply what they learn.
Nonprofit Messaging Bootcamp — Citizen Marketing Group
Bring a workshop to your team or cohort