CMG — 01
For brands on a mission
Marketing leadership for ambitious organizations
We work with organizations that have something meaningful to accomplish and need sophisticated marketing leadership to get there — bringing the strategic rigor of Fortune 500 marketing and the perspective of social impact to turn big goals into measurable results.
Organizations We've Worked With
PepsiCo
Communities Foundation of Texas
SMU
UT Dallas
United Way Metropolitan Dallas
EarthX
Baylor College of Medicine
ALLServ
eqALL
UNM-Taos HIVE
Our Community Law
Silk Threads
How we help you grow
Marketing leadership, built around your needs
From strategic leadership to team capability to high-impact campaigns, we help turn ambitious goals into measurable growth.
Lead the Strategy
Fractional CMO Services
Senior marketing leadership without the full-time hire.
Build the Capacity
Workshops & Training
Focused sessions on sharpening messaging and positioning.
Bring the Strategy to Life
Campaign Development
Marketing for thought leadership and public engagement campaigns.
Why it works
The advantage of an impact-driven marketing strategy
01
Impact drives growth
Today's consumers, donors, and partners want to know the positive change a brand is creating — and they support the ones that do it well.
02
Clear strategy creates aligned execution
Tactics and platforms will keep evolving — but a strong strategic foundation keeps everything working together.
03
Impact strategy gives you a competitive edge
Organizations are increasingly expected to demonstrate sustainability and impact. A clear strategy helps you stand out and win.
Our approach
The Impact Growth System™
A structured marketing framework that aligns strategy, execution, and measurable impact.
Map
Ecosystems mapping
Identify key stakeholders, partners, and growth opportunities.
Connect
Theory of change modeling
Connect business inputs and outputs with outcomes and impact.
Drive
Impact growth strategy
Drive traditional awareness and engagement marketing goals with impact goals.
Impact in action
Every engagement is grounded in measurable outcomes
Real examples of how our marketing strategies drive revenue growth, donor engagement, and measurable impact.
Mission-driven foundation
5X
Surpassed target by 5x of the number of geo-targeted startup clients sought in 1.5 weeks of program announcement (target of 3, sournced 15)
growth-stage law firm
+50%
New client growth in 6 months (from ~30 to ~60 clients)
corporate b2b engagement
3
New institutional leads the 1st week client’s website is relaunched with refined messaging & positioning
Who We Work With
We partner with organizations and leaders focused on growth, visibility, and meaningful impact
B2B
Growth-stage companies driving revenue, pipeline, and market positioning.
Nonprofit
Mission-driven organizations increasing awareness, donor engagement, and community impact.
Public
Thought leaders and public initiatives translating complex ideas into clear public engagement.
Latest insights & articles
Insights on marketing, growth, and impact
Thoughts, frameworks, and strategies on building marketing that drives both growth and meaningful impact.
What clients say
Client Feedback
“
Our team is great at execution, but they needed your strategic guidance.
— B2B technology client
“
You onboarded and understood our business so quickly.
— Mission-driven nonprofit
“
Your focus on strategy allowed our team to execute with clarity.
— Growth-stage founder
Work with Citizen Marketing Group
Turn your marketing into a growth engine for impact
Need senior marketing leadership to bring clarity, alignment, and results?
Explore Fractional CMOWant a more strategic, confident marketing team?
View workshops & trainingHave a specific challenge or campaign in mind?
Start a projectWho you'll work with
Led by a former Fortune 50 marketing executive
Maddy Kulkarni founded Citizen Marketing Group after 13 years in various marketing roles at PepsiCo, ranging from brand strategy, CRM, emerging technologies, ultimately leading the global sustainability and social impact strategy for the global marketing function of 4,000 marketers and a portfolio of over 20 billion-dollar brands.
PepsiCo marketing leadership
TEDx Speaker
Marketing professor at SMU and UT Dallas
FAQ
Frequently Asked Questions
What is impact-driven marketing?
Impact-driven marketing aligns business growth with meaningful social or environmental outcomes — marketing efforts support both organizational goals and real-world change.
What is a Fractional CMO?
A Fractional CMO provides executive-level marketing leadership on a flexible basis, helping organizations clarify strategy, align teams, and drive measurable results.
Who do you work with?
Citizen Marketing Group works with B2B companies, nonprofits, startups, academics, and mission-driven leaders looking to strengthen their messaging, strategy, and impact.
What kinds of marketing support do you provide?
Services include Fractional CMO leadership, messaging workshops, strategic marketing support, impact-driven brand strategy, and translating complex ideas into clear, actionable communications.