Southern Methodist University and Communities Foundation of Texas partnered together to develop a Social Entrepreneurship Certificate specifically for social sector leaders (i.e. nonprofit, corporate executive, or government official leading corporate social responsibility – initiatives).
The 11-session certificate course was designed like an MBA course – with a pre-read, class lecture and lively discussion, interactive exercises and a take-home toolkit. Each session could stand alone, but to apply for the certificate at the end, participants must have attended at least nine of the sessions.
Citizen Marketing Group was enlisted to develop and deliver the session devoted to marketing. The curriculum encompassed how social sector leaders could:
⦁ Determine their unique value proposition as a social sector organization
⦁ Unlock the 4Ps, 3Cs and STP (segmentation, targeting, and positioning) marketing frameworks and leverage them for marketing strategies
⦁ Share unique marketing challenges in the social sector, including greenwashing and virtue signaling
⦁ Discuss lessons from marketing case studies surrounding nonprofit, for profit, and social enterprises
For more information about the course click here.
