A Brand Strategy & Marketing Agency
Specializing in environmental and social impact initiatives
Our Mission: Scale Social Impact Initiatives
1
Build
Brand
Equity
2
Drive
More
Sales
3
Create
Positive
Impact
Services
Brand Strategy
Program Development
Public Relations & Communications
Training & Curriculum Development
Brand Strategy
Program Development
Public Relations & Communications
Training and Curriculam Development
Services
Brand Strategy
Program Development
Public Relations & Communications
Training & Curriculum Development
Our Approach
Hands-On & In the Field
We ditch the desk for the field and organize hands-on experiences for our clients. Gaining deep understanding of our consumers happens on the ground and in the field, not in an office.
Ecosystems Thinking
We engage with social and environmental thought leaders across diverse sectors (corporate, NGO, government) to ensure we are building campaigns that are socially conscious, rooted in science, and are embraced by our stakeholders.
Focus on Measurement & Impact
We are maniacal about mapping our Theory of Change so we are clear on what success looks like to drive real change. Then we define KPIs for brand equity, sales, and social impact to ensure measurement and progress is always a focus.
Who We Work With
We intentionally work across sectors to share best practices & thought leadership, all unified by our commitment to driving social impact.
Corporations
We work with companies that want to use their scale to do good.
Nonprofits
We work with nonprofits who want to expand their reach and impact.
Academia
We work with universities & higher education entities to develop social impact & sustainability curriculum.
Our Projects
Marketing Curriculum Development and Instruction
Client’s Key Question: Can we develop a custom marketing curriculum for a social sector leaders?
Southern Methodist University and Communities Foundation of Texas partnered together to develop a Social Entrepreneurship Certificate specifically for social sector leaders (i.e. nonprofit, corporate executive, or government official leading corporate social responsibility – initiatives). The 11-session certificate course was designed like an MBA course – with a pre-read, class lecture and lively discussion, interactive exercises and a take-home toolkit. Each session could stand alone, but to apply for the certificate at the end, participants must have attended at least nine of the sessions.
Communications Strategy: From Complex to Clear
Client’s Key Question: How can we more clearly describe our services given our consumers are different than our customers?
EqALL is a woman-owned business with a mission to support start-ups and entrepreneurs. They want the founder experience to go from being lonely and confused to feeling supported. The business and team were on a growth trajectory with ambitions of expanding nationally, and thus the CEO reached out for help with refining EqALL’s communication approach. At the time, the team felt difficultly communicating all its offerings succinctly, especially given its customers (capacity building organizations) are different than their consumers (the cohorts of entrepreneurs for whom they build business trainings and mentoring programs).
Marketing Training for CEO’s of Dallas’ Homeless Shelters
Client’s Key Question: Can we create a marketing training for leaders of our city’s homeless shelters?
The City of Dallas and United Way Metropolitan Dallas have partnered to bring capacity building training to a select cohort of CEO’s of Dallas’ homeless shelters. Citizen Marketing Group built a bespoke marketing training for this cohort focused on marketing strategies that will help each organization clearly articulate and differentiate their service offerings from one another while concurrently fostering collaboration and guidance on how to collectively share resources and strengthen each other’s work to tackle homelessness in Dallas collectively.
Marketing that Amplifies Global Health Solutions
Client’s Key Question: “For our researchers and scientists, can we learn how to partner with brands and marketers to scale our innovations?”
Baylor College of Medicine’s Global Health Programs mission is to make meaningful and lasting contributions to healthcare through innovation and research, training, and patient care internationally (its faculty and scholars have worked in over 50 countries!) In 2024, it hosted its inaugural symposium aimed at showcasing innovative global health research and education. To encourage innovating and unconventional thinking, BCM Global Health Programs reached out to see if we could deliver a keynote address focused on marketing.
De-Stigmatizing Speech Therapy Amongst Asian American Parents
Client’s Key Question: “How can we create marketing plans that reach our target consumers – Asian American parents who fear shame and judgement from their community for seeking therapy for their children?”
Amruta Potdar, a certified speech-language pathologist, has over 20 years of speech therapy experience with various schools and clinics. She had recently decided to open her own practice and had worked with a designer to build a beautiful website. She had started experimenting with social media as well, but she knew she could do more in terms of marketing.
Let's Do Good Together
We'd love to hear about your brand strategy and marketing for social impact initiatives & explore how we might work together. Please fill out the form to get in touch.
