CMG — FRACTIONAL CMO
Fractional CMO leadership for growth and impact
Strategic clarity without the cost of a full-time executive
Fractional CMO services for B2B companies and nonprofits — bringing strategic clarity, team alignment, and measurable results without the cost of a full-time executive. Grounded in the Impact Growth System™, we help mission-driven organizations build marketing that drives real-world results.
Executive Leadership
Flexible Engagement
Measurable Impact
What is a Fractional CMO?
A senior marketing leader, part-time
A Fractional CMO is a senior marketing leader who provides executive-level strategy and oversight on a part-time basis. Unlike agencies or consultants, a Fractional CMO works as part of your leadership team — helping define strategy, guide execution, and ensure marketing efforts drive measurable results.
01
Define marketing priorities and strategy
Set clear direction for what marketing should be doing, and why.
02
Align marketing with revenue or fundraising goals
Connect marketing investment directly to organizational outcomes.
03
Clarify positioning and messaging
Build a clear, differentiated story that resonates across audiences.
04
Guide internal teams and external partners
Provide leadership across teams, agencies, and contractors.
05
Improve marketing performance and ROI
Ensure efforts are measurable and tied to results.
06
Ensure consistency across channels and campaigns
Keep brand and message aligned everywhere it shows up.
When to hire
Key moments of change or growth
Organizations typically bring us in during key moments of change or growth: when you have a marketing team but lack clear strategic direction, your marketing isn't translating into measurable results, teams are misaligned across marketing, sales, or stakeholders, or you need senior leadership without hiring a full-time CMO.
Scenario
Building a marketing strategy for growth
When your marketing lacks a clear foundation and direction, we help you build the strategy and positioning that drive engagement and support.
Scenario
Launching a new product, service, or practice area
Launches are high-stakes moments that require clear messaging and coordinated execution. We help your team get aligned and execute consistently.
Scenario
Refreshing your message after growth or change
When your organization evolves, your messaging often needs to evolve with it. We clarify positioning, audiences, and messaging priorities.
Scenario
Preparing for advocacy, media, or public visibility
Public visibility demands messaging that's clear, structured, and proactive. We help you build a messaging platform and communications plan that supports media, advocacy, and leadership confidence.
Scenario
Planning a major community campaign or giving day
High-visibility campaigns work best when storytelling and execution are aligned. We plan and integrate campaigns that build engagement, mobilize supporters, and deliver measurable results.
Service
Fractional CMO services
When marketing is happening but strategy and leadership are missing, fractional leadership brings focus. We provide senior marketing leadership without full-time headcount so your efforts stay aligned, consistent, and results-driven.
Who we work with
B2B companies and mission-driven organizations
B2B
Growth and market clarity
Many organizations have strong products, talented teams, and active marketing efforts — but lack clear direction. Marketing is spread across agencies, freelancers, and internal teams. Campaigns are launched, content sits without direction, and budgets are spent — but results feel inconsistent and difficult to measure.
- Clarify positioning and value proposition
- Align marketing with sales to drive pipeline
- Build focused go-to-market strategy
- Improve messaging across channels
Nonprofit
Driving awareness, engagement, and impact
Nonprofits are often doing critical work — but struggle to communicate that impact clearly and consistently. Marketing efforts are spread across lean teams, and meaningful impact often happens without a clear strategic foundation.
- Clarify messaging across stakeholders
- Align communication for donors, partners, and community
- Build a strategy connecting awareness, engagement, and funding
- Ensure cohesive, intentional marketing
vs.
Fractional CMO vs marketing agency
A Fractional CMO provides strategic leadership, while agencies focus on execution.
- Defines strategy, not just executes campaigns
- Works with leadership, not just deliverables
- Aligns marketing with business goals
- Guides internal teams rather than operating externally
What results can you expect?
Organizations working with a Fractional CMO often see measurable change
01
Increased revenue or donor growth
Marketing tied directly to organizational outcomes.
02
Clear, consistent messaging
A unified story across every audience and channel.
03
Better aligned teams
Internal teams and external partners pulling in the same direction.
04
Improved ROI on marketing investments
More effective use of limited marketing budgets.
Frequently asked questions
Answers, plainly stated
How much does a Fractional CMO cost?
Costs vary based on scope and level of involvement. We'll recommend an engagement structure after an initial conversation about your goals.
How long do engagements last?
Most engagements last between 3–12 months, depending on organizational needs and goals.
Is a Fractional CMO different from a full-time CMO?
A Fractional CMO acts as part of your leadership team — providing strategy and oversight — rather than offering one-time advice. A Fractional CMO works with your existing team: a key part of the role is aligning and empowering internal teams while guiding external partners.
About Maddy Kulkarni
Former Fortune 50 marketing executive
Maddy Kulkarni is a former Fortune 50 marketing executive who spent 13 years at PepsiCo, specializing in growth strategy and impact-driven marketing. She brings a unique ability to align business goals with meaningful impact, helping organizations scale effectively and intentionally.
“
Our team is great at execution, but they needed more strategic guidance.
— B2B technology client
“
Your focus on strategy allowed our team to execute with clarity.
— Growth-stage founder
“
We're just better when you're with us.
— Nonprofit partner
Ready to strengthen your marketing function?