CMG — ABOUT
Marketing leadership for growth and impact
About Citizen Marketing Group
Citizen Marketing Group is a strategic marketing consultancy for B2B companies, nonprofits, startups, and mission-driven leaders — helping them clarify their message, align stakeholders, and drive measurable growth.
Our story
Bridging two worlds that rarely speak the same language
Citizen Marketing Group bridges two worlds: the rigor of Fortune 500 marketing and the mission of organizations creating real-world change. We believe marketing should do more than generate attention — it should clarify your message, align your stakeholders, and connect meaningful ideas with the people who need them most.
Meet the founder
Maddy Kulkarni
Maddy Kulkarni founded Citizen Marketing Group after 13 years at PepsiCo, where she held roles across brand strategy, CRM, and emerging technologies before leading global sustainability and social impact strategy for a marketing function of 4,000 marketers and a portfolio of more than 20 billion-dollar brands.
Alongside her corporate work, she has partnered with nonprofits, startups, and community initiatives — experience that shapes how Citizen helps organizations with ambitious goals and limited resources.
TEDx speaker
Author, Social Impact Marketing: The Essential Guide for Changemakers
Taught marketing at SMU and UT Dallas
Guest lecturer across the U.S. and India
Our commitment to impact
Impact is part of how we operate
We provide pro bono marketing support through our sister nonprofit, Dallas Heroes Project, helping local changemakers in Dallas — where we were founded — grow their visibility and impact. It keeps us grounded in the realities many organizations face: limited resources, complex stakeholders, and ambitious goals.
Work with Citizen Marketing Group
Looking for a marketing partner who brings clarity, alignment, and measurable results?
Citizen Marketing Group is here to help.