Citizen Marketing Group

Marketing that Amplifies Global Health Solutions

Client’s Key Question: “For our researchers and scientists, can we learn how to partner with brands and marketers to scale our innovations?”

Baylor College of Medicine’s Global Health Programs mission is to make meaningful and lasting contributions to healthcare through innovation and research, training, and patient care internationally (its faculty and scholars have worked in over 50 countries!) In 2024, it hosted its inaugural symposium aimed at showcasing innovative global health research and education.

To encourage innovating and unconventional thinking, BCM Global Health Programs reached out to see if we could deliver a keynote address focused on marketing. With the intent to inspire and debunk any myths on how marketing could be manipulative or self-serving, our founder delivered a talk showcasing brands and marketers working on amplifying global health solutions around nutrition, malaria, and allergens. The keynote addressed how marketers’ deep understanding of consumers, behavior change, and trends and culture, could amplify scientists and researchers work and bring their innovations to scale.

For more information about Baylor College of Medicine Global Programs click here

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