EqALL is a woman-owned business with a mission to support start-ups and entrepreneurs. They want the founder experience to go from being lonely and confused to feeling supported. The business and team were on a growth trajectory with ambitions of expanding nationally, and thus the CEO reached out for help with refining EqALL’s communication approach. At the time, the team felt difficultly communicating all its offerings succinctly, especially given its customers (capacity building organizations) are different than their consumers (the cohorts of entrepreneurs for whom they build business trainings and mentoring programs).

Citizen Marketing Group created a workshop for EqALL’s leadership team to develop a clear communications approach to articulate their varied service offerings. Through the exercises, the team also uncovered growth opportunities for further expansion.

For more information about EqALL,click here.